The United Arab Emirates has initiated a national campaign urging both citizens and residents to affirm their allegiance to President Sheikh Mohamed bin Zayed Al Nahyan. This initiative, known as the “Pledge and Commitment” campaign, acknowledges his pivotal role in enhancing the nation’s security, stability, and international stature. The campaign was unveiled by Sheikh Nahyan bin Mubarak Al Nahyan at a significant assembly held at the Abu Dhabi Energy Centre, drawing the attendance of over 4,800 individuals, including citizens, residents, students, investors, academics, and business leaders.
Designed to underscore the President’s contributions to the nation’s development, the initiative is founded on four major principles: fostering unity and coexistence, drawing inspiration from leadership values, bolstering civic responsibility and national identity, and expressing gratitude for the country’s prosperity and stability. The campaign seeks to celebrate and recognize the leadership qualities of President Sheikh Mohamed as a cornerstone for national progress.
To broaden its reach, the campaign has been extended to digital platforms, featuring a dedicated website and a QR code for easy access. This allows participation from people across the UAE, enabling them to join the pledge digitally. Organizers have announced plans to sustain the campaign through collaborations with companies, universities, and community organizations, complemented by multilingual online engagement and public events.
This initiative comes in the wake of a recent surge in national unity following regional security tensions earlier this year. In response to calls from Sheikh Mohammed bin Rashid Al Maktoum, public displays of patriotism have become more frequent, with UAE flags prominently displayed at homes, offices, and public buildings to celebrate the nation’s resilience and unity.
By signing the pledge, participants express their loyalty and support for President Sheikh Mohamed, recognizing him as a leader who ensures the nation’s security, fosters progress, and exemplifies dedication and service. Upon signing, participants receive a digital certificate of appreciation, which can be downloaded and shared, further fostering a sense of community and shared purpose across the nation.